Question 1

What does an SEO specialist do differently from an agency?

Accepted Answer

An SEO specialist runs every element of the campaign — technical audit, content strategy, link building, Google Business Profile — personally, with no account manager in between. Work moves faster and the strategy stays coherent.

Question 2

How long does it take to see SEO results?

Accepted Answer

For local SEO, meaningful movement typically appears within 60–90 days. Ranking targets are agreed at the start of every engagement. On the Get Found tier, if those agreed targets are not reached within 60 days, that month's fee is refunded in full.

Question 3

What is AI search optimisation (AEO/GEO)?

Accepted Answer

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are the disciplines of making a business appear in AI-generated answers — ChatGPT, Gemini, Perplexity, and Google AI Overviews. This is separate from traditional Google ranking and requires its own structured, entity-led approach.

Question 4

What does the Get Found package cost?

Accepted Answer

The Get Found tier starts at £495 per month and includes the full AI system for a one-person business: AI receptionist, CRM, SEO, Google Business Profile management, and monthly reporting.

Question 5

Do you work with businesses outside Stoke-on-Trent?

Accepted Answer

Yes. Most clients are UK-wide. The base is Stoke-on-Trent and I serve businesses across Staffordshire, Cheshire, the West Midlands, Greater Manchester, and the rest of the United Kingdom remotely.

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